Category Archive

Social Media

March 17th, 2017

Partner with an influencer and build your popularity with Instagram!

Almost 90% of internet users trust what they read in blogs and recommendations found on online forums. This confidence indicates that word-of-mouth marketing, based on the credentials of internet users, is ripe for development. When you consider this figure with Instagram's claim that it has over half a billion users, it's plain to see that Instagram can provide an effective medium to direct messages to potential customers. Just as with traditional persuasion techniques, the so-called "halo effect," most often associated with television advertising, applies here - that is, promoting products through well-known, famous and liked people.

By Marco Pimentel

Influencer Marketing Guru

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December 2nd, 2016

Failure is (not) an option: 6 influencer fails to avoid

Since influencer marketing is still a fairly new phenomenon with plenty of unexplored ground to cover, the occasional fail in an otherwise reasonable campaign should not come as a surprise. On the other hand, what we do know is that the core concepts of human interaction remain the same in any scenario, be it traditional business, influencer marketing, or everyday communication.

By Chris Namiotko

Influencer Marketing Contributor

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November 26th, 2016

How Facebook is cashing in on one of the fastest growing marketing trends

Facebook, having recently noticed the interactive success influencers and brands are having on its platform, sought to facilitate these deals as a way for influencers and verified profiles to get in the monetized brand promotion game, one that was formerly only available to verified pages.

By Marco Pimentel

Influencer Marketing Guru

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