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Content Marketing

April 28th, 2017

ROI Matters: Measuring the Impact of Influencer Marketing Spends

Back in 2015, Adweek published an article titled 10 Reasons Why Influencer Marketing is the Next Big Thing. Since then, influencer marketing has advanced from being a trend to watch to a must-have component of brand advertising. In 2016, consumer marketing campaigns continued the rapid shift from native advertising to personality-driven organic content. This new focus on driving authentic engagement via social media prompted Sarah Ware, CEO of Markerly, to declare 2016 “the year of the influencer.”

By Marco Pimentel

Influencer Marketing Guru

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