The Daily Assembly
A blog about the data, research and success of Influencer Marketing.
April 13th, 2017
A few things really struck me at the Change in Marketing Conference (CIMC) last week in Squamish, but let me just start by saying - wow, what a rad show! If you didn't make it...for shame!
Just kidding, we get it; you are busy.
April 11th, 2017
The world of influencer marketing has been growing for the past few years, and you might say it’s reached a critical point. Lately it’s become more difficult to identify who your real influencers are, which is disconcerting to those who have been leveraging the unstoppable power of this form of marketing. It used to be a simple equation: does the influencer speak to your audience and have tons of followers? If so, chances are they’re a great influencer for you. Alas, that equation is becoming less effective now that it’s become easier to fake follower numbers, or to simply be speaking to the wrong subset of the market you’re trying to reach.Read more
April 7th, 2017
The process of mastering any craft requires continuous, lifelong learning; even more so in the volatile and ever-changing world of marketing. To make matters even more interesting, in the past few decades we have borne witness to the formation of increasingly strong ties between marketing and the internet. We’re at a point where the post-millennial generation has been present on social media platforms their whole lives, and whether or not to have an online presence is a sink or swim kind of situation for most companies.Read more
March 24th, 2017
Influencer marketing, in very simple terms, is about people. Not just any people – the very first thing you need to do when designing an influencer marketing campaign is identify who your target audience is and who is going to help you reach that audience. Once you have established those key factors, you need to figure out how to best approach a potential influencer and determine what kind of a business relationship to set up.Read more
March 17th, 2017
Almost 90% of internet users trust what they read in blogs and recommendations found on online forums. This confidence indicates that word-of-mouth marketing, based on the credentials of internet users, is ripe for development. When you consider this figure with Instagram's claim that it has over half a billion users, it's plain to see that Instagram can provide an effective medium to direct messages to potential customers. Just as with traditional persuasion techniques, the so-called "halo effect," most often associated with television advertising, applies here - that is, promoting products through well-known, famous and liked people.Read more