The Daily Assembly
A blog about the data, research and success of Influencer Marketing.
May 4th, 2017
Online marketing is a perpetually evolving phenomenon, but one area of internet user experience seems to be heading steadily in one direction – more and more people are growing tired of intrusive ads. Online pop-ups, mobile phone ads and video ads that appear at the start of online videos rank as some of the most annoying forms of advertisement. With a rapidly increasing number of AdBlock users – a 30% growth in 2016, to a total of 615 million devices now using ad blocking software – it is essential for companies to reach their customers in a less intrusive way.
April 28th, 2017
Back in 2015, Adweek published an article titled 10 Reasons Why Influencer Marketing is the Next Big Thing. Since then, influencer marketing has advanced from being a trend to watch to a must-have component of brand advertising. In 2016, consumer marketing campaigns continued the rapid shift from native advertising to personality-driven organic content. This new focus on driving authentic engagement via social media prompted Sarah Ware, CEO of Markerly, to declare 2016 “the year of the influencer.”
April 21st, 2017
Not more than 2 or 3 years ago, when the concept of influencer marketing was just starting to appear on most marketing teams’ radars, the issue of how to run campaigns and efficiently cooperate with influencers was vividly discussed. Well, it still is, because finding the sweet spot in this relatively new area of content marketing is no easy feat.
April 13th, 2017
A few things really struck me at the Change in Marketing Conference (CIMC) last week in Squamish, but let me just start by saying - wow, what a rad show! If you didn't make it...for shame!
Just kidding, we get it; you are busy.
April 11th, 2017
The world of influencer marketing has been growing for the past few years, and you might say it’s reached a critical point. Lately it’s become more difficult to identify who your real influencers are, which is disconcerting to those who have been leveraging the unstoppable power of this form of marketing. It used to be a simple equation: does the influencer speak to your audience and have tons of followers? If so, chances are they’re a great influencer for you. Alas, that equation is becoming less effective now that it’s become easier to fake follower numbers, or to simply be speaking to the wrong subset of the market you’re trying to reach.Read more