The Daily Assembly
A blog about the data, research and success of Influencer Marketing.
May 18th, 2017
Influencer marketing has already proved itself to be a powerful tool for brand promotion, as well as fertile ground for creative minds. But as with most new ideas, there has been a lot of trial and error. Although not every campaign is successful, there are many excellent examples of how to build a strong brand and increase return on investment.
By now, marketers are able to outline a pattern and figure out the basics of what works and what should be avoided; this, however, does not decrease the number of opportunities when it comes to implementing out of the box ideas. Regardless of the company’s size – with the right approach and proper tools, everyone can greatly benefit from a well thought-out campaign. Let’s take a look at some companies that definitely got it right.
May 11th, 2017
In response to industry evolution, businesses are allocating a large portion of their marketing budget to online channels, particularly influencer marketing. Once viewed as a supplement to more traditional marketing measures, influencer marketing has become a core component of brand marketing. Google Trends indicates that interest in influencer marketing has steadily grown over the past twelve months. Web users’ interest in influencer marketing now consistently exceeds content marketing on Google’s interest graphs.Read more
May 4th, 2017
Online marketing is a perpetually evolving phenomenon, but one area of internet user experience seems to be heading steadily in one direction – more and more people are growing tired of intrusive ads. Online pop-ups, mobile phone ads and video ads that appear at the start of online videos rank as some of the most annoying forms of advertisement. With a rapidly increasing number of AdBlock users – a 30% growth in 2016, to a total of 615 million devices now using ad blocking software – it is essential for companies to reach their customers in a less intrusive way.
April 28th, 2017
Back in 2015, Adweek published an article titled 10 Reasons Why Influencer Marketing is the Next Big Thing. Since then, influencer marketing has advanced from being a trend to watch to a must-have component of brand advertising. In 2016, consumer marketing campaigns continued the rapid shift from native advertising to personality-driven organic content. This new focus on driving authentic engagement via social media prompted Sarah Ware, CEO of Markerly, to declare 2016 “the year of the influencer.”
April 21st, 2017
Not more than 2 or 3 years ago, when the concept of influencer marketing was just starting to appear on most marketing teams’ radars, the issue of how to run campaigns and efficiently cooperate with influencers was vividly discussed. Well, it still is, because finding the sweet spot in this relatively new area of content marketing is no easy feat.