The Daily Assembly
A blog about the data, research and success of Influencer Marketing.
June 15th, 2017
In April of 2017, the Federal Trade Commission (FTC) issued a press release and sent several individual letters reminding digital marketers and social media influencers that the government expected them to adhere to its disclosure requirements for sponsored content. With that note, the open secret that some celebrities and other influencers were paid for their endorsement suddenly became a lot more open and a lot less secret.
But will the increased focus on disclosure have an impact on the value of influencer marketing? Will consumers reject content from their favorite influencers when a “sponsored” or “ad” disclosure is attached?
June 1st, 2017
Influencer marketing has seen an influx of interest in 2017. From large-scale advertising campaigns to the use of micro-influencers to target narrow market niches, brands are leveraging the power of peer influence on social media. But as the use of individual promoters on social media grows, marketers are faced with a growing problem--learning the language and customs of influencers and influencer marketing.
The influencer marketing cycle is different than any other we’ve seen.
May 25th, 2017
At the close of 2016, the Data & Marketing Association made its predictions for the future of the marketing industry. Among those predictions was that social media marketing would not only continue to grow, but would consume nearly one-quarter of brands’ marketing budgets within the next five years. With this type of investment, brands should—and will--expect to be able to track the ROI of their social media marketing efforts in clear and actionable ways. Like other areas of digital marketing, using social media channels will transition to a data-driven effort.Read more
May 18th, 2017
Influencer marketing has already proved itself to be a powerful tool for brand promotion, as well as fertile ground for creative minds. But as with most new ideas, there has been a lot of trial and error. Although not every campaign is successful, there are many excellent examples of how to build a strong brand and increase return on investment.
By now, marketers are able to outline a pattern and figure out the basics of what works and what should be avoided; this, however, does not decrease the number of opportunities when it comes to implementing out of the box ideas. Regardless of the company’s size – with the right approach and proper tools, everyone can greatly benefit from a well thought-out campaign. Let’s take a look at some companies that definitely got it right.
May 11th, 2017
In response to industry evolution, businesses are allocating a large portion of their marketing budget to online channels, particularly influencer marketing. Once viewed as a supplement to more traditional marketing measures, influencer marketing has become a core component of brand marketing. Google Trends indicates that interest in influencer marketing has steadily grown over the past twelve months. Web users’ interest in influencer marketing now consistently exceeds content marketing on Google’s interest graphs.Read more